CALENDLY CAMPAIGN
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Calendly targets The 2022 graduating class at Tulane.
Calendly’s tagline is “easy ahead.” What better place to put that to the test than in The Big Easy?
Our goal is to organize an experience, defying the stereotypes of the word “meeting,” between the student and Calendly, to drive motivation, to organize their professional lives, and to recreate what a meeting can mean.
Through joy and emotion, Calendly brings the app
into the lives of those just entering the professional world.
visual cues
Calendly uses layers of colors and abstract shapes to suggest the idea of coming together and creating a distinct visual for each meeting and working session.
These custom characters represent Tulane and the nostalgic and quintessential New Orleans that graduating Tulane students know and love. Beer, a Tulane seal, a “crescent” (representing the oxbow in the Mississippi River that runs through The Big Easy), a crawfish, and a saxophone all interact to illustrate Calendly’s ability to plan, overlap, and most importantly, socialize.
